Keywords & Content

Keywords

Keywords are single words that are significant to search engines.

Here are example keywords relevant to photographers working in New York City:

Keyword Phrases

Keyword phrases refer to multiple words that commonly appear together and that are significant to search engines.

Keywords are often combined to create keyword phrases. Here are example keyword phrases relevant to wedding photographers working in New York City:

• new york wedding photographer
• wedding in manhattan
• staten island photographers
• best nyc wedding photographs
• brooklyn wedding photographers
• nyc weddings

Titles

Titles are labels displayed in search results, bookmarks, browser tabs, and in shared content. Keywords and keyword phrases should be incorporated into page titles.

Title content also populates image description fields in the source HTML (also known as alt text, alt tags, alt attributes, alt descriptions). These fields were originally used by screen reading software to provide image descriptions. Today, text found in those descriptions is a search engine ranking factor.

Titles are one of the most important content areas for SEO. Good titles are clear, helpful, accurate, specific, and concise. The Title field should include well-researched keywords. Titles should also be unique for each page.

Note: Titles alone are unlikely to provide unique or helpful information for visitors. Therefore, creating informative and useful content is necessary for pages or images to rank on search engines.

Titles are managed for:

• Page Titles in Page Settings
• Image Titles in Image Settings
• Tag Titles in Tag Settings

Content

Content includes articles, captions, case studies, checklists, comparisons, guides, interviews, news, questions/answers, reviews, and white papers. Both visitors and search engines consume that website content.

Searchers seek answers. Great website content answers searcher questions. Search engines reward websites that answer searcher questions.

The length of content is not as important as the value of the content. Short valuable content is more important for rankings than long filler content.

Note: If you are unable to create truly valuable content for visitors, there is no reason to add that content as search engines will not consider that content as worthy of ranking.

Content can be added on:

• Gallery Pages
• Text Pages
• Visual Menu Pages
• Images (using Image Settings)
• Tags (using Tag Settings)

Next Steps

• Copywriting Guide -- Learn how to write optimized content step by step
• Optimizing Images for SEO -- Make your images work harder for search rankings